Our special alternative “tune” of the week is not exactly a tune, but a complete album. “She makes war” is the solo project of Laura Kidd, who used to sing for the already featured mashpop collective “The Young Punx”.

After creating over 40 demos in the past years, she finally got to the studio to record the best 13 of them for the album called “Disarm”. It is not exactly the electronic music style we use to feature usually, but we like the personality behind it and also the pure true sound very much.
Just take a look on the microsite of the album “Disarm”, where you can find pictures, making of and song videos, full album preview, shops and lot of other stuff.

We wish Laura much success with her new creation!

On a more sober sidenote we’d like to point out that this release shows how distribution by an indie artist (i.e. without a labels promo power) can look like in the digital age. The “pay what you think it’s worth” approach for the digital package of “Disarm” is clearly appealing as you technically could match any “iTunes” like price point. The download still is far more than just 13 MP3s – you can choose your preferred format, it includes a video greeting, artwork and more bonus stuff that go beyond “ripping from bandcamp”. The whole process is also stunningly easy, payment by PayPal, no personal data required, direct download. That’s what people love. The physical packages are pricy but match a collector’s willingness to spend, we especially liked the “hand packed with love” note. The form of distribution chosen by Laura here very likely won’t work for a Katy Perry or Rihanna but still shows how the net may serve as a major source of distribution for less known but creative artists. Majors, take a look at that!